Скачать или смотреть Meet The Franchise | Ralph Bower | The Melt

Meet Ralph Bower   / ralph-bower-237b475  , CEO at The Melt!

What is The Melt?

Founded in 2011 in San Francisco, The Melt is a heavy-hitting, indulgent restaurant in the fast-casual sector. Known as the home of the "World’s Meltiest Burger," this brand has found massive success in the West with 17 locations, including its recent expansion into Arizona.

Through their use of 100% natural ingredients and proprietary cooking methods, they’ve earned a cult following for their melted sandwiches, crispy chicken, and hand-spun shakes. Their biggest advantage, however, is the passionate culture spearheaded by CEO Ralph Bower.

As CEO, Bower has led a culture shift focused on guest feedback and delivering an “I Love It Here” experience, a philosophy so far-reaching it even transformed the entire menu. Under Bower's leadership, the Average Unit Volume (AUV) has skyrocketed from $700K in 2016 to $3.5M in 2023 across their corporate locations.

As The Melt gears up for a renewed push into franchising, it's spreading the word about where it wants to grow next and the kind of franchise partners it will be looking for to support its long-term development plans.

Learn more about the The Melt:
https://www.themelt.com/

0:00 - Military Leadership Applied to Restaurant Operations
1:30 - Driving High Revenue Through Operational Discipline
3:45 - Leadership Influence Versus Force in Business
5:10 - Three Principles for Managing Business Crises
7:10 - Achieving $3.5M+ Average Unit Sales Volume
9:15 - Peak Period Performance Drives Long-Term Returns
11:00 - Handling the Rush Increases Franchise Sales
13:20 - Culture as Currency: The "I Love It Here" Goal
16:30 - Aligning Teams to Maximize Unit Profitability
21:00 - Servant Leadership Scales Successful Franchise Brands

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