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How Surf Excel Crushed Nirma Without a Price War and Became India’s ₹8,200 Cr Giant – A Full Case Study Video.

Did you know that Surf Excel was originally launched in Pakistan in 1948 and later rebranded by Hindustan Unilever Limited in 1996? Today, with a 43% market share and $1 billion in sales (2022), Surf Excel is a household name in India!

From intense competition with Nirma to groundbreaking advertising campaigns like "Daag Acche Hain", Surf Excel revolutionized the detergent market. It strategically positioned itself as a premium brand, avoiding price wars while leveraging innovative marketing, celebrity endorsements, and consumer engagement to stay ahead.

WATCH NOW to uncover the secrets behind Surf Excel’s success! Which detergent do you use? Share in the comments below!


#surfexcel #casestudy #marketingstrategy


📌 Key Highlights in This Video:
👉 The rise and fall of competitors like Nirma
👉 Surf Excel’s pricing and branding strategies
👉 Why Surf Excel avoided price wars
👉 Iconic ad campaigns & their impact on sales
👉 Surf Excel’s survival strategy during market disruptions
👉 Product innovation & adaptation to consumer needs
👉 How Surf Excel became India’s first billion-dollar detergent brand!


Chapters:
00:00 Surf Excel
01:20 History and the Challenge from Nirma
02:40 Building A Winning Strategy
03:24 1. Pricing Strategy and Market Positioning
04:38 2. Promotional and Advertising Strategy
06:15 3. Innovation to Meet Emerging Trends
07:01 4. Distribution Strategy and Market Reach
08:43 Conclusion



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