Скачать или смотреть What Are Gen Z Marketing Strategies for Offline Communities? Insights with Andrew Roth

In this episode of the AdQuick Advertising Podcast, discover innovative marketing strategies that resonate with Gen Z by engaging them in offline communities. Join Andrew Roth, founder and CEO of DCDX and Offline, as he challenges misconceptions about Gen Z marketing and reveals effective human-centric approaches.

Key Insights:

Shift from Digital to Physical: Explore why brands must transition from digital-first strategies to genuine, in-person interactions that build authentic connections with Gen Z.

Peer-Driven Research: Learn how modern market research can overcome traditional methods by focusing on peer insights, enhancing brand relevance within current demographics.

Rise of "Fourth Spaces": Understand the emergence of community hubs such as run clubs and niche gatherings that facilitate organic brand engagement.

Impact of AI on Marketing: Delve into the role of artificial intelligence in shaping future marketing strategies while maintaining valuable human connection.

Major Topics Covered:

Misrepresentation by overtly loud influencers

The evolving reasons behind social gatherings

Successful community integration examples (e.g., Le Monde Gourmand)

The importance of soft skills in today’s workforce

Timestamps:
00:00 – Introduction to Andrew Roth
01:11 – How DCDX is Revolutionizing Market Research
03:23 – Avoiding the "Cringe" Factor in Marketing
05:59 – The "Sea of Sameness" in Influencer Marketing
08:22 – Building Authentic Research Networks
11:01 – Connecting Brands to Real Communities
12:52 – The Transition from "Third Spaces" to "Fourth Spaces"
15:01 – Innovative Branding Strategies Using Unique Events
17:38 – Exploring Out-of-Home (OOH) Advertising Potential
18:40 – Industries Missing Gen Z Insights
21:28 – Brands Successfully Reaching Audiences
23:56 – Collaboration Between Product and Marketing Teams
25:10 – Tips for Hiring in a Competitive Market
28:27 – Future of Marketing Research and Human Interaction
32:29 – Connecting with Andrew Roth
Follow Andrew on LinkedIn at:   / andrew-roth43  
Check out his company at: https://dcdx.co/

Follow AdQuick Twitter:   / adquick  
LinkedIn:   / adquick  

Visit https://www.adquick.com to get started telling the world your story

Listen on Spotify https://open.spotify.com/show/03FnBsa...

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast...

Follow the hosts:
Chris Gadek Twitter: https://x.com/dappermarketer
Adam Singer Twitter: https://x.com/adamsinger