Скачать или смотреть Community-Led Growth: Camille Ricketts on marketing at Notion

Camille Ricketts, former Head of Marketing at Notion, shares how Notion grow its ubiquitous brand presence through community.

😎 ABOUT OUR GUEST:

Camille Ricketts started her career as a journalist for The Wall Street Journal and VentureBeat before joining Tesla in 2010.

After leading content at Kiva for 2 years, she spent 5 years at First Round Capital, where she started First Round Review—one of the most iconic and lasting startup publications.

In 2019, she joined as the Head of Marketing at Notion, setting the foundations for the brand's community-led success.

👉 Follow Camille Ricketts on LinkedIn:   / camillericketts  

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💿 EPISODE SUMMARY:

You don’t go from unknown startup to household name without a great community strategy. That was definitely the driving factor behind Notion's growth.

As the 11th hire and Head of Marketing at Notion, Camille Ricketts built the brand foundations that enabled Notion to take off like a rocket ship.

On this week's episode, Alex and Camille discuss:
Positioning Notion as a broad product for B2B & B2C
Building and scaling an engaged community
Partnering with ambassadors and influencers
Infusing ubiquity and emotion into Notion’s marketing strategy
Advice for community-led growth

📝TRANSCRIPT: https://dock.us/grow-and-tell/ep-13-c...

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