Скачать или смотреть "Kia is Committed to Electrifying" Kia’s VP of Marketing Russell Wager- Episode

For our 158th episode of Cars and Culture™ with Jason Stein, we are joined by Kia’s Vice President of Marketing Russell Wager. Topics of discussion include their business partnerships, successful marketing campaigns, their commitment to EVs & having options for consumers, and much more!

00:00 - Intro
1.15: Kia’s partnership with the NBA
3.39: Measuring marketing success
9.35: Growing up in a auto marketing family
21.08: Kia’s “Hamsters” campaign
23.10: Kia’s EV9
27.43: Responding to the industry’s swinging pendulum & commitment to electrification
33.32: The giant platform of the Super Bowl
36.00: Inspiring non-automotive campaigns that get engagement
39.03: Importance of auto shows


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