Скачать или смотреть Inside the fight in Pasadena over the Rose Bowl Game’s naming rights

When the Tournament of Roses signed a last-minute deal with Pasadena on Dec. 30, two days before the College Football Playoff semifinal was slated to kick off in Texas, it looked like the end to a weeklong negotiation between two historic partners over whether the semifinal would be called the “Rose Bowl Game. ”In reality, it was just a glimpse into the quiet but high-stakes legal dispute over the Granddaddy of All Bowl Games — a fight with the potential to impact future negotiations around where the famed bowl is played and who can use its name. It’s a clash between close partners whose dealings have been so intertwined for so many decades, they disagree about who owns what, experts say, leaving the fate of future Rose Bowl Games hanging in the balance. Within the lawsuit and throughout negotiations, the Tournament of Roses vowed to keep the Rose Bowl Game and Rose Parade in Pasadena, repeatedly stating the city is their home. City officials are still afraid that 2021’s Rose Bowl Game in Texas — just the second time the game has been played outside of Pasadena — won’t be an aberration, but the beginning of a new precedent. They fear the Tournament is looking to strengthen their legal claim to the name, “the Rose Bowl Game, ” with the ultimate goal of leaving Pasadena, despite the Tournament’s repeated refutations. The dispute spilled into public view on Thursday, Feb. 4, when the Tournament of Roses filed a federal lawsuit against Pasadena, accusing the city of trademark infringement, breach of contract, false advertising and slander of title. Citing media interviews — including one Mayor Victor Gordo gave to the New York Times — the Tournament’s lawsuit says Pasadena officials engaged in a “bad-faith scheme of sowing confusion in the marketplace about whether it owns any rights in the famous Rose Bowl Game. … To be clear, (Pasadena) does not. ”The suit points to the Tournament’s trademark of “the Rose Bowl Game, ” which it has held since 1973, arguing the city is encroaching on their exclusive rights to promote the game. It says the agreement with the city allows the Tournament of Roses to move “the Rose Bowl Game” to any other venue without consulting the city if there’s a “force majeure event, ” meaning an event that’s out of everyone’s control, such as a devastating earthquake or a pandemic. These aren’t new arguments for Pasadena’s lawyers. They’ve been fighting with their Tournament counterparts behind closed doors since late December, documents provided to this newsgroup show. For Pasadena, the question is whether the force majeure clause truly applied in late December, after weeks of UCLA games were held without a hitch — and without any fans. The city’s lawyers have said these games are an example of what the Rose Bowl Game could have been, arguing the Tournament misinterpreted the terms of the force majeure clause. That’s according to a Jan.


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