Скачать или смотреть Why Journalists Need to Understand the Marketing Funnel

In this episode, Ryan Welton from Doable Digital Media explains why understanding the marketing funnel is crucial for journalists. He delves into how the funnel—divided into the top, middle, and bottom stages—can enhance journalism and business by building relationships and driving conversions. Using analogies, real-world examples, and personal anecdotes, Ryan walks viewers through the steps of capturing attention, fostering interest, and finally converting the audience into loyal subscribers. He also emphasizes the importance of consistent engagement and adaptability in today’s digital landscape, highlighting the immense value of integrating marketing strategies with journalistic endeavors.

Chapters:
00:00 Introduction: The Marketing Funnel for Journalists
01:01 Understanding the Marketing Funnel
01:30 Top of the Funnel: Capturing Attention
02:04 Middle of the Funnel: Building Interest and Trust
09:10 Bottom of the Funnel: Conversion and Loyalty
12:59 Applying the Funnel in Journalism
19:11 Conclusion: Embrace the Funnel