IWNY 2013 Panel - Meredith Presents: How Women Are Engaging with Technology

Описание к видео IWNY 2013 Panel - Meredith Presents: How Women Are Engaging with Technology

When advertisers and companies seek to make products for women, what should they know in order to speak to their target demographic through digital mediums, in a way that resonates? These questions and others involving women and their use of technology are answered in this panel discussion.

Moderator: Emily Steel (Media & Marketing Reporter, Financial Times)

Panelists: Alice Han (UX Designer/Product Lead, Zappos), Emily Crawford (Regional Sales Manager, US Enterprise Sales, Cisco), Katia Beauchamp (Co-Founder, Birchbox), Shelley Zalis (CEO, Ipsos Open Thinking Exchange)

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