Скачать или смотреть Prime Building = Green Building: How ESG Redefined Real Estate Value

In this episode of The Prime Pod, I explore one of commercial real estate's most complex and controversial questions with three experts from Cushman & Wakefield: How do you put a price on sustainability?
Richard Hogg (Head of Valuation & Advisory Services for Central Europe), Stefan de Goeij (Head of Sustainability & ESG), and Michaela Killingerova (Real Estate Valuation Division) join me to discuss how ESG factors are reshaping property values across Central Europe—even as the market struggles to price them in.
What we cover:
→ Why valuers must report on ESG but can't yet fully quantify it
→ How "prime building" now definitively means "green building"
→ The role of banks as the market's ESG measuring stick
→ EU regulatory timelines and what they mean for existing building stock
→ The data challenge: Why manual meter readings still dominate
→ How Czech investors approach ESG differently than Western European counterparts
→ The cultural heritage dilemma: What happens to protected buildings that can't be upgraded?
Key insight: The market knows ESG matters. The trajectory is clear. But quantification is still a few steps away—and that gap is creating both risk and opportunity.
TIMESTAMPS:
00:44 - Introduction & conference takeaways
04:05 - Can we isolate ESG's impact on valuations?
15:36 - How regulatory frameworks affect building values
19:42 - The CapEx question
22:18 - Why banks are the best measuring stick
24:20 - The data revolution (or lack thereof)
27:09 - Czech vs. Western European approaches
30:04 - When will ESG become normalized?

🎙️ About The Prime Pod
Weekly conversations about Czech and Central European commercial real estate markets, featuring developers, investors, analysts, and industry professionals.
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