Скачать или смотреть Loss Aversion: The Hidden Bias Costing You Money

What if I told you your brain is wired to fear losing more than it loves winning—and it’s costing you more than you think?
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About:
Loss aversion is a powerful psychological bias that causes people to feel the pain of a loss more intensely than the pleasure of an equal gain. It’s why losing $100 can feel twice as bad as winning it feels good. This mindset can lead to overly cautious or emotional decisions like selling investments too early, avoiding career changes, or staying stuck in familiar but limiting situations. Even in sports, many athletes report hating to lose more than they enjoy winning. The good news? You can manage this bias. By focusing on long-term goals, setting rules in advance, and working with a financial planner, you can make more rational, confident decisions. Loss aversion is human, but it doesn’t have to control your future. At Aristata Financial, we help you build a legacy based on clarity, not fear.
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