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About Cred
Cred is a phenomenal success story on the Indian startup horizon. Founded in 2018, it became a unicorn at a valuation of $2.2 billion in April 2021, in less than 2 years. That makes it the fastest billion-dollar startup in India.

Although Cred is a Fintech company and doesn’t quite fit into the definition of a SaaS product, its cloud-based app that provides the credit card payment system works much like a SaaS product.

Before we take a deep dive into Cred’s marketing strategies, new start-ups can learn from its success. They should avoid making some common mistakes and choose their marketing agency carefully.

Cred’s marketing strategy involves B2B Marketing and SaaS product marketing.

Cred’s marketing case study
As per the latest reports, the credit card payment processing company is again scouting for a fresh round of investment at a valuation of $5.5 billion. Cred has a staggering 7.5 million users on its platform and apart from facilitating credit card payments, it offers a bouquet of financial services that include instant personal loans, a D2C payment system, and more.    

The lightning speed at which Cred has grown as a Fintech enterprise is largely due to its marketing blitzkrieg. The company reported a loss of Rs 360.31 crore in 2019-2020, high due to high expenditure on marketing and advertising.

In this post, we will discuss some of the key marketing strategies campaigns that launched Cred into the big league of most successful startups globally.


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CRED's Genius Billion Dollar Business Model | Cred Case Study | How CRED Earns | Kunal Shah


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