Скачать или смотреть How to Rank YouTube Video & Channel On Top?

Do you know how you always optimize your headlines for written content? The same goes for YouTube.

YouTube is the second largest search engine, with 2 billion users worldwide and 500 minutes of content uploaded every minute. With 90% of people discovering new brands or products within the platform, there are ample ecommerce opportunities. Every YouTube success story starts with engaging content, but that is only the halfway point on the road to success. By using SEO techniques, brands can reach a wider audience and improve the online presence and engagement of videos.

YouTube SEO generates new video content ideas
As with any other SEO strategy, the first stage of YouTube SEO is to analyse keyword data. New web videos are being published every day and keeping up with trends is critical. YouTube can be set as a search engine within Google Trends in order to identify terms that increase in popularity within the video platform. However, Google Trends does not give data on search volumes, but rather an indicator of ‘relative popularity’. To capture YouTube search data, use Ahrefs Keyword Explorer that includes metrics from YouTube search.

Just like website content, video ideas can be driven by search data. SEO tools can provide YouTube search data that will help SEOs and content creators capture the interests of the consumers and give an overview of what is being searched on YouTube around a certain brand or industry.




YouTube SEO indirectly impacts video engagement metrics -

Engagement metrics such as Video Views, Channel Subscribers, Likes, Video Comments, and Estimated Watch Time define how a video ranks in YouTube. The search engine analyses the user experience metrics to determine the quality of the content. If a video has high engagement metrics, it will rank better than a video with lower metrics.

YouTube SEO can indirectly impact these metrics. When choosing what video to display for a search, YouTube looks at different video attributes such as title, description, transcript, and/or tags. YouTube SEO ensures these attributes are optimised, allowing the video to be visible for relevant keywords. The better a video ranks organically, the more likely that video will have higher engagement metrics.

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