Скачать или смотреть 6 | Strategic Foundations of a Marketing Plan

This video covers Part One: Strategic Foundation from Marketing Strategy and Planning (Level 6).
The session focuses on defining the strategic direction of a marketing plan by answering key questions: Where are we going? Who are we targeting? And why?

Topics include:
Setting clear SMART aims and objectives
Identifying target audiences and behavioural insights
Analysing competitors using comparison tables
Defining a strong Unique Selling Proposition (USP)
Conducting a SWOT analysis to assess internal and external factors
This video provides the strategic base required for building an effective and structured marketing plan.

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