Скачать или смотреть How Do Counterfeits Hurt Luxury Brand Reputation?

Counterfeit goods are a rampant and persistent problem, but how deeply do they truly impact the esteemed reputation of luxury brands? This video dives into the often-hidden ways fake products erode trust, diminish exclusivity, and undermine the very essence of high-end craftsmanship.

In this insightful discussion, we uncover:
► The significant financial losses genuine luxury houses endure due to counterfeit sales.
► How brand exclusivity and perceived value are diluted by the widespread availability of fakes.
► The critical erosion of customer trust and loyalty when consumers encounter or suspect inferior counterfeit products.
► The broader implications for innovation, design integrity, and the creative spirit within the luxury market.
► Key strategies luxury brands can employ to combat counterfeiting and safeguard their invaluable brand image.


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