Talent Superheroes Vodcast: Building an Authentic Employer Brand With Sarang Brahme of ShareChat

Welcome to Talent Superheroes Vodcast, where we dive deep into the art and science of Talent Acquisition with industry thought leaders.
In this episode of the Talent Superheroes Podcast, Sudarsan Ravi and Sarang Brahme discuss the basics of employer branding and its importance for companies. They emphasize the need for authenticity in building an employer brand and attracting the right talent. They also explore the concept of culture fit and how it should be prioritized in the hiring process. The conversation delves into the role of employer branding in the overall recruitment strategy and the challenges faced by talent acquisition teams in understanding and implementing it effectively. They also discuss the changing dynamics of employer branding in the last few years and its connection to the internal employee experience. Employer branding is not just about external marketing, but also about building trust and engagement internally with employees. Employees need to be brand advocates and vouch for the employer brand. Internal actions, such as employee surveys and listening to employee sentiments, are important for building a strong employer brand. Employer branding should start with employees and their expectations. The success of employer branding can be measured through metrics such as awareness, conversion ratios, and reputation. It is important to contextualize employer branding based on the specific challenges and goals of the organization.
Chapters:
00:00 Introduction
06:25 The Role of Culture Fit in Hiring
15:42 Viewing Employer Branding as a Strategic Investment
37:12 Measuring the Success of Employer Branding
48:55 Unique Approaches to Attracting Talent

Profile of Sarang Brahme: With over 18 years of experience in digital marketing and recruitment, is a passionate leader in employer branding. As the Head of Employer (Talent) Branding at ShareChat, he collaborates with business teams to craft compelling employer value propositions and drives social media and content marketing strategies. Sarang is also a founding member of the Recruiting Adda community, which supports over 7000 recruiters in India. His commitment to enhancing employee and candidate experiences through proactive engagement and feedback makes him a standout expert in his field.