How to Find a Research Gap for Your Dissertation? 4 QUICK & SAFE METHODS with EXAMPLES

Finding a research gap for your dissertation in business and marketing requires careful and strategic reading of existing literature. By using these methods—systematic reviews and meta-analyses, future research directions, cutting-edge research, and expert-authored books—you’ll be able to identify areas that need further investigation.
Systematic reviews give you a broad view of what has been researched and what is missing.
The "Future Research Directions" section in academic articles points you directly to potential research questions.
Cutting-edge research highlights new areas lacking empirical data.
Books by leading experts provide insights into where the field needs more academic attention.
By combining these strategies, you will not only find a suitable research gap but also ensure that your dissertation makes a valuable and original contribution to your field of study!

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