Скачать или смотреть Improving Patient Care through Medical Communications: Rebecca McCracken's Perspective

Welcome to the Transforming Medical Communication podcast brought to you by MedComms Experts; I am your host, Wesley Portegies. This podcast explores the dynamic landscape of medical communication strategies, innovations, and challenges. We aim to facilitate insightful conversations that contribute to advancing effective medical communications practices.

Joining us today is Rebecca McCracken, a Senior Director of Global Scientific Communications and Publications at a leading pharmaceutical company. We discuss transforming medical communications and improving patient care. Rebecca highlights the importance of accurate information, collaboration, and prioritizing patient-centered care.

👉Rebecca McCracken on LinkedIn:   / rebecca-mccracken-11319895  

Disclaimer: The opinions and views expressed by the guest are their own and do not represent any past or current employers.

00:00 - Intro
01:08 - From Clinical Trials to Rare Disease Advocacy
03:41 - Bridging the Gap in Rare Disease Communications
09:44 - The Keys to Better Patient Outcomes
18:48 - Why HCPs Demand Bite-Sized Content
21:31 - Challenge the Status Quo and Drive Innovation
25:48 - Short Form Content Metrics
30:20 - Driving Success in Medical Communications
33:32 - 3 Winning Strategies for Medical Communication Teams