House Of Anita Dongre, Where Trend Begins| CNBC-TV18 DISRUPTORS

Anita Dongre is a fashion industry veteran who has been at the forefront of the industry in India for more than 20 years. Her designs showcase Indian aesthetics for the global woman of today, keeping comfort at its core. Being an environmentalist and a supporter of PETA, Anita ensures she creates sustainable, cruelty-free clothing and accessories. In other words, her fashion represents conscience. In her quest to revive dying crafts, she has provided hundreds of rural artisans an opportunity to work from the comfort of their homes. She has also helped set up various units in areas with unskilled work force and provided them with vocational training of sewing and stitching.

Every now and then, a company emerges out of the blue and turns a market on its head. These are brands that are able to connect the dots and see the big picture. They are able to spot early on vital trends that are likely to play out in the future. They have a knack of presaging consumer habits and solving the pain points. They have the foresight to explore the fault lines and conflicts shaping their industries.

These brands focus on strategic expansion beyond traditional boundaries. They innovate by taking new approaches to the customer experience. These are the Disruptors.

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