Скачать или смотреть How Perfora Built a 40 Cr Premium D2C Brand in India

What does it take to build a brand from zero?

In this episode of Starting From Scratch, we sit down with Jatan Bawa, co-founder of Perfora, the D2C oral care brand that caught everyone's attention on Shark Tank India

We dive deep into:

What it was really like pitching to the sharks on national TV
How Perfora raised VC funding from [Sauce.VC](http://sauce.vc/) and scaled their business
Decision-making framework Jatan used to choose startup ideas to double down on
How Jatan cracks D2C pricing strategies
Finding Product Market Fit for Perfora

Whether you're an aspiring entrepreneur, a fan of Shark Tank India, or someone figuring out your own startup idea, this episode is packed with hard-earned insights for you

Chapters
00:00 - Introduction
00:42 - Early Days
02:45 - Ideation Framework
05:17 - Early Distribution
07:35 - Unit Economics
09:46 - Pricing A Premium Product
14:17 - Finding PMF
16:25 - Fundraising
20:50 - Fundraising vs Bootstrapping
23:17 - 5 Lessons For D2C
24:47 - Would Jatan Sell Perfora?
27:42 - Life Advice