SoFi Investing Review 2024: Best and Worst Features

Sofi Investing promises a LOT, but who is it for? Why should anyone invest with SoFi instead of a simpler service like Robinhood, Acorns, or M1 Finance? And if you wanted ALL the tools and complexity, you might already invest with a service like Interactive Brokers. So is the middle ground offered by SoFi a strength or is it just lukewarm? Today I cover the features specifically in the Investing part of the SoFi service and focus on the best and worst parts of the service. One feature might be my favorite value add of any investing app I've seen all year. Others are likely not worth using at all. Tuck in because this is a long one, 36 minutes of in-depth reviewing of SoFi investing!

Affilaite link for SoFi Invest 📊 Open an Active Investing account with $10 or more, and you'll get $25 in stock. Use my link: https://www.sofi.com/invite/invest?gc...

⏱Handy Timeline:
0:00 Intro
0:23 History of SoFi
0:35 SoFi values
0:58 Overview of Investing Features
1:27 User interface
1:43 Active investing
3:12 Easy options trading
4:05 Why its tricky
5:32 Alternative investing
10:08 My thoughts on alternative investing
12:42 Massive fees
15:23 My past mistakes with fees
19:51 Free financial consultation!
23:17 Automated investing
25:58 Transfer bonus
26:51 IRA's
27:19 IPO investing skepticism
29:34 Fractional Shares
30:06 ETF's
30:34 Crypto partner hub
31:08 Overall opinions on the service
33:27 All the SoFi features and products
34:00 Tracker tool!
34:18 Overall score
35:25 One thing I still don't like
36:24 Not sponsored
36:45 Next video


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Disclaimer: Any financial or investing-related topics discussed on this channel are not from a professional investment advisor and are not financial advice for you. This is for entertainment and inspirational purposes only. My opinions are not reflective of the companies mentioned in the video. Also please know that many of the links I have in video descriptions like this one are affiliate links which means I may be compensated by the company whom you do business with at no extra expense to you. Thank you for your support!

Updated Acorns Affiliate disclosure as of 4/9/24:
Paid ad. Compensation provides an incentive to positively promote Acorns. The information and opinions presented are for informational purposes only and represent the views of the promoter as of the date created and are subject to change. Investment advisory services offered by Acorns Advisers, LLC, an SEC-registered investment adviser. View important disclosures at https://www.acorns.com/brendan/ and Acorns.com.