Скачать или смотреть 35% Close Rates & $1M ARR per AE with Rob Auld, CRO at Readymode

In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter speaks with Rob Auld, CRO at Readymode, to share how Readymode transformed their sales approach by reimagining the traditional SDR role and leveraging AI.

What You’ll Learn:
➡️ How to transform the traditional SDR role from basic qualification to high-value outbound sales
➡️ Why implementing AI should focus on solving one specific problem at a time rather than wholesale transformation
➡️ How to successfully implement sales methodologies across marketing, sales, and leadership teams
➡️ Why AI augmentation, not replacement, is the key to driving better customer experiences
➡️ The critical importance of marketing-sales alignment in achieving exceptional conversion rates
➡️ How to balance AI automation with human interaction to improve customer engagement

Rob Auld is the Chief Revenue Officer at Readymode, a leading predictive dialing software company recognized as one of Canada's top-growing companies in 2023. With a vast background in sales leadership at companies like TELUS, Salesforce, and Avaya, Rob has consistently driven exceptional revenue growth, including scaling SOTI to $100M in revenue within three years and doubling revenue at Auvik.

Learn more about Rob:
➡️ Rob's LinkedIn Profile -   / robauld  
➡️ Readymode's Website - https://readymode.com/
➡️ Readymode's LinkedIn Page -   / readymode  
➡️ Readymode's Instagram -   / readymode  

Tune in to the full episode on your favorite podcast platform
➡️ Apple: https://apple.co/45bmYfU
➡️ Spotify: https://spoti.fi/3SJ7fx6

Chapters:
00:00 - Intro
01:52 - From Broke Student to CRO
06:04 - Why Top Performers Shouldn’t Lead
09:03 - The Four Stages of Competence
13:52 - How to Actually Use AI in Sales
19:31 - The New Role of SDRs
22:17 - AI Augments, It Doesn’t Replace
27:29 - Rolling Out Value Selling the Right Way
31:28 - Real Business Impact
35:51 - 2025–2030 Forecast: AI or Bust
37:59 - Advice to My Younger Self