2 Ways to Call to Action

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   • The Discipline of Finishing: Conor Ne...  
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http://www.conorneill.com There are 2 ways to call to action at the end of a persuasive speech - direct close and indirect close.

I have been teaching Persuasive Communications on MBA courses at IESE Business School for 10 years. This is part of a collection of short lessons compiled from my courses and shared for use both as a support to my classes, and a way of sharing this valuable knowledge to a wider audience via these awesome digital tools ;-)

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