Скачать или смотреть Future-proof your packaging: Paperization strategies for brands

With increasing pressure to reduce plastic waste, many companies have been exploring the shift to paper-based packaging—but what does a successful transition really look like? Beyond sustainability goals, what are the real-world business impacts, challenges, and opportunities of paperization?

In this webinar, we moved past broad industry trends to examine practical, high-impact case studies of companies navigating the switch from plastic to paper.

The session covered:

Key drivers: The major reasons behind the transition to paper-based packaging, including regulatory pressures and shifting consumer expectations.

Challenges in adoption: Barriers to full adoption, such as cost implications, material limitations, and supply chain constraints.

Success stories: Real-world examples from brands like Nestlé, Mars, and Duracell, shedding light on both the challenges they faced and the wins they achieved.

AI-powered optimization: A look at AI-powered tools and predictive technologies that have helped businesses optimize packaging design, test performance, and ensure compliance before scaling.

Attendees walked away with actionable insights and a framework for implementing sustainable paper packaging solutions—without compromising on performance or profitability.