Скачать или смотреть How Can I Tell If My Copy Is Good?

This is a question many copywriters and non-copywriters struggle with. It's part lack of experience and part lack of confidence.

Almost like talking to strangers on the street.

But it doesn't have to be that way. Firstly, because the people on your email list aren't TOTAL strangers. They know you a little bit and they're interested in hearing what you have to say on a given topic.

And you know them a little because you know at least one thing their interested in.

So, how do can you be sure what you write is good? Well, you really don't -- not until you test the messages to find out what connects with your readers.

The more you know about your audience, the better you'll be able to write about things that matter to them. You can use language they'll understand and relate to.

The more you know about your topic, the better equipped you'll be to write good copy. You can go beyond dive deeper and find angles your readers won't find elsewhere.

So, there are 2 informal checklists you should use.
1) checklist of your readers' CURRENT REALITY: what are they scared of, excited about, occupied with. What do they believe about the world and their place in it?

Write about those things and your words have a strong likelihood of resonating with them

2) Checklist of angles you may want to try.
--What can you say that will fire up curiosity?
-- Can you leverage current news stories and tie them back into your offer?
-- Is there an urgent event (like a deadline) you can highlight?
-- What are the big promises you can make (and actually deliver on)? What picture can you paint that will make the readers want to take action?
-- Are there personal stories you can share that will help the audience get to know you better, trust you more and start feeling more and more like friends?

Having said all of this, remember: your gut feeling about the quality of your copy may be strong, but you really don't know much until the market tells you through their response.

Email Copywriting Resources:
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Email Copywriting Corner at   / emailcopywriting  

Email Copy Boss Daily: http://www.EmailCopyBoss.com

Effortless ideas for your keeping in touch with your list profitably -- Emails That Make Sales: http://www.EmailsThatMakeSales