Скачать или смотреть The Power of Storytelling - Keith Reinhard / Storytelling Course from 42Courses and Cannes Lions

Take the Cannes Lions Storytelling masterclass. 👇Click here: https://www.42courses.com/courses/sto...

You’ll master the practical skills step by step from high-profile creative leaders from around the world, including Keith Reinhard, Gabriela Lungu, Rory Sutherland, and more.

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Storytelling is a superpower hiding in plain sight.
Everyone loves a good story. Why is that? What are the ingredients of a good story?

Cannes Lions brings their rich history of awarding and inspiring powerful storytelling in the creative world to show you how storytelling can make you, your brand and your products stand out from the crowd.

Learn about storytelling from Keith Reinhard:
"On the back of my business card, I have a replica of a cave painting from thousands maybe millions of years ago. It's the story of a hunt and is there to remind me that stories, since time began, are the most powerful ways for humans to connect with each other to share information to learn about life and to learn from each other and learn about each other.

"Mr. Rogers the late American television personality and host of Mr. Rogers Neighborhood famously said "frankly there isn't anyone you couldn't learn to love once you heard their story" and Peter Guber, the former CEO of Sony Pictures, said "in this age of rapid technological change it's not the zeros in the ones of the digital revolution but rather the oohs and aahs of a good story that offers the best chance of compelling listeners to act on behalf of a worthy goal".

"That's because while logic may get people to think, emotion gets them to act and stories are the best way to make an emotional connection with an audience."

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