Скачать или смотреть Facebook Auction Live Conversion Optimization, Delivery, Manual Bidding

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The bidding options for Facebook ads have changed slightly. Facebook has updated automatic bidding to be more beneficial. Although the options are different for each type of ad, Facebook set bidding up to reflect the way people should bid to get the most return on their advertising investment.

You can control your bidding and budget three ways: what you’re optimizing your ads for, how you’re being charged, and whether you’re using automatic or manual bidding.

If you’re just starting out with Facebook ads, you may want to go with the default selection (which, again, is different for each type of ad). However, if you have a specific goal in mind, are troubleshooting or testing an ad, or want more control over your budget, you’ll want to adjust your bidding accordingly.