Скачать или смотреть The Intersection of Product Marketing and Developer Marketing

A growing number of companies are focusing on gaining a developer audience. A common business model has been to grow that audience before targeting the enterprise, i.e. Stripe, Twilio. Bonnie Pecevich is the Senior PMM at Mux, a video platform for developers that provides complex video infrastructure and services via API. It’s early stage so we’re focused on growing developer awareness and this presentation will cover where product marketing overlaps with developer marketing, and where it doesn’t.

In this video, she covers:

✅What product marketing strategies you can use for developer marketing
✅How messaging and tone is different
✅The marketing tactics and channels that work for a developer audience
✅The role of a developer advocate and how the two roles work together

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