The Morning Brew Story: From College Newsletter to 2 Million Subscribers

Morning Brew founders Alex Lieberman and Austin Rief join us to discuss the newsletter’s growth, from business school cheat sheet to two million subscribers. They start off by discussing their start at the University of Michigan (3:12) and why they eventually decided to bring it to the world at large (9:56). They reveal their strategies for growing readership in the early days (12:46) and how they turned that audience into two million subscribers with a 42% click-through rate, more than two times the industry average (17:06). Lieberman and Rief unveil their business model (20:03) and the inspiration to grow Morning Brew into a wider business, covering retail and tech and expanding into podcasting (25:29). They discuss hiring (32:35), creating the right content (35:18) and the future of the business (38:45) before ending with some rapid-fire questions (45:15).


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Morning Brew
Website: https://www.morningbrew.com/

Alex Lieberman
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Austin Rief
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Fritz Nelson
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