Скачать или смотреть Mark Gallagher: Formula 1 is big business

So Formula 1 today has changed out of all recognition to where it was when I started working in, in the sport in 1983. It's gone from being a predominantly European sport, you know with most of their Grand Prix's in Europe and one or two in far flung locations like Japan and Brazil, to being a truly global sporting spectacle, and we can honestly say we are a world championship today. 2015, we have twenty races - only seven of those are in the heartland of Europe, so thirteen of those races are in long haul destinations - this year we have another new country coming into the championship - Mexico, we have a race in Mexico city, very exciting - next year we're going to be adding a race in Azerbaijan, last year we had our first grand prix in Russia - you know, the sport has really gone global. And we're building new audiences as a result. It's geographically gone everywhere, the other thing about Formula 1 is the sport is that its big business, its a multi-billion dollar sport, whatever way you look at it, the European Union did a study a few years back and they reckoned that Formula 1 was generating about six billion euros of business just within the European Union, and - so in terms of commercial sponsorship, in terms of media and media rights, and especially in this digital age that we live in, you know, Formula 1's kind of a sport built for the digital media age and how our cars generate data, video, voice broadcast - you know, everything, every aspect of it, so the media rights to Formula 1 as well extremely lucrative. So big business, and I think its this combination of the fast cars and the racing, and then the technology and the business, and the globalness - all of these things, it makes a heady cocktail, and I think that's where the real appeal tends to come from. So when I meet people and say to them "what is it about Formula 1 that you like?", they will very often give me different answers - someone will like the technology, someone will love the fast cars, obviously, someone will say "its so glamorous", you know you go to such amazing places, but its a combination of all of those things. We often say, other than the soccer world cup and the Olympic games, you know, Formula 1 in terms of reach and global audience on an annual basis, its its right up there.

Mark Gallagher, Formula 1 Executive

Interview via Harvey Thorneycroft
http://harveythorneycroft.co.uk/