Jobs-to-Be-Done vs. Personas

Описание к видео Jobs-to-Be-Done vs. Personas

Jobs-to-be-done and personas are tools that identify user needs and attitudes. Each tool focuses on different aspects of the user experience and are compatible.

More information: https://www.nngroup.com/articles/pers...
#UX #jobstobedone #personas #userneeds #designprocess #JTBD

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