Скачать или смотреть SEIKO ASTRON that destroyed SWISS

The Seiko Astron wasn’t just a watch — it was a revolution that almost destroyed the Swiss watch industry. When Seiko unveiled the Astron in 1969, it became the world’s first quartz wristwatch, offering timekeeping so precise that traditional mechanical watches couldn’t compete. Powered by a quartz crystal oscillator, it was accurate to within seconds per month — something unheard of at the time. While Swiss watchmakers prided themselves on centuries of craftsmanship, the Astron introduced the age of technology over tradition.

In just a few years, quartz watches flooded the market — cheaper, more reliable, and easier to produce. This era became known as the “Quartz Crisis”, during which many historic Swiss brands collapsed or barely survived. Ironically, what began as one company’s innovation in Japan reshaped the entire world of horology. The Seiko Astron proved that the future of precision was digital — and Japan had just set the clock ticking. ⏱️🇯🇵