Martech for 2024

Описание к видео Martech for 2024

Presentation by Scott Brinker and Frans Riemersma of some of the findings from their 89-page Martech for 2024 report. Topics covered by the report include:

• AI's effects on the martech landscape
• Dynamics of "long tail" martech apps
• Enlightened stack utilization strategies
• Aggregation as a unifying stack pattern
• Cloud data warehouse centric martech
• UI and workflow aggregation via AI
• A composable best-of-feature future

You can download the full report here:
https://martechmap.typeform.com/marte...

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