Retail Media Summit UK 2024 "In-Store Media: DOOH or Next Generation Shopper Marketing?"

As retail media grows and evolves, retailers and brands face a challenging question. How do they harness the power of in-store screens for maximum performance? What is best for brand, consumer and retailer as part of the in-store journey? What are the opportunities and challenges and what does it mean for the future? How does measurement and loyalty connect into a retailers in-store strategy? With a global view of in-store retail media executions and retail media customers in over 30 countries around the world, Riegel will explore how different markets are viewing the opportunity and real life examples and results from a variety of markets, campaign objectives, use cases and from some of the more innovative approaches that are emerging from the brand, agency, AdTech, measurement and retail perspectives.

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