El valor del diseño estratégico: Carmen Bustos at TEDxMoncloa

Carmen Bustos   / carmenbustos   Strategic Thinker, enthusiast about co-creation, innovation, design of services and social impact. Founder in Soulsight. She created awareness about the importance of design thinking to improve client's quality perception. She focused on the need of moving from a business focus to a people focus, where the person is in the middle of the process of design. The design attitude includes the need of being creative and empathetic. Some of the main ingredients are research, multidisciplinarity and prototyping.

TEDx, x = independently organized event: In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)