Скачать или смотреть two & a half gamers session #32 - Global launch games like a pro, Playrix GL rumour, Google updates

This is no BS gaming podcast 2.5 gamers session #32. Discussing the latest news, fun stuff and dropping knowledge. Don't forget, this is a 4am conference discussion vibe so let's not take it too seriously! Let’s dive in and enjoy.



Panelists: Jakub Remia (  / jakubremiar  ) r, Felix Braberg (  / felix-braberg-7a732b51  ) , Matej Lančarič (  / matejlancaric  )



Youtube:    • two & a half gamers session #32 - Global l...  



Agenda:



00:00 Intro



03:20 Admob Bidder update



05:19 Google tROAS update



07:24 Roblox bringing ads into the experiences next year



10:35 New Marvel AR game is coming



14:43 Marvel snap launches in October



17:31 Global launching like a pro intro!



18:26 What does global launch mean for ad mon?



19:59 Top Ad networks to start with 



20:30 strong GEO centric Ad networks



23:00 Admon ＜3 UA (Tier setup waterfall prices)



first game launch ever I’d say start with in USA:



iOS




• $210 iOS - on RVs


• $200 iOS - on Inters


• $9 iOS - Banners




Android




• $200 Android - Rewarded


• $200 Android - Inters


• $10 Android Banners




26:00 What are add.app.txt & info.plist files



27:30 A/B testing during Global launch



29:00 Game Design starting with content pipeline



29:53 99% of games don't make money during soft launch



30:30 Please hire Jakub Remiar for motivational speeches / motivate your company



32:00 Optimal content for global launch



33:30 Simulate your spend depth & how to do it?



36:20 Have conversion offers ready (ideally in monetisation stage)



38:00 Events!



39:00 Balance game as fast as you can!



41:00 Global launch black screen issues



42:00 What questions do you need to ask yourself?



42:54 Gardenscapes rumour



43:43 Big splash GL over



45:20 Cashflow for global launch



46:30 UA team experience



47:10 Creatives 



49:00 Budget scenarios



51:10 Simplified UA structure for global launch








See you at PGC Helsinki!



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