Скачать или смотреть The War That Split Adidas and Puma

Adidas and Puma were once a single family business. During World War II, political pressure, Nazi affiliations, and deep family tension pushed the Dassler brothers toward a breaking point.

Adi and Rudi Dassler turned on each other amid wartime paranoia, accusations, and personal betrayal. By 1948, the split was final, and two rival brands were born in the same small German town, dividing not just a company but an entire community.

That feud shaped modern sports culture, sponsoring athletes, fueling competition, and building two sneaker empires that still dominate global sports today. Some rivalries never end. They just get better marketing.

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