Скачать или смотреть Live Music & Touring: If a Venue is Not Willing to Book You Do This

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Join Us Live January 6th 6PM (PST) RSVP Link Below
https://musicalliance.zoom.us/meeting...

Most bands are “show-ready”… but get stuck at booking + promotion.
In this session, Patrick “Pulsar” Trout (founder of Pulsar Presents) lays out a practical, no-BS guide to building a show from zero—and keeping it from becoming miserable work.

Patrick explains why many venues function like rental halls now, how “four-walling” can be an advantage, how to pick room size so you pass the “eye test,” and how to avoid the classic mistakes that get you quietly blacklisted. He also digs into promotion in 2025: why social-only marketing fails, why flyers are back, and how to use real-world networking to grow a scene.

00:00 Intro: Booking Your Own Show From Scratch
01:00 Artist vs Business Mindset
02:07 Venue Reality (Why Bands Build Lineups Now)
02:43 Building Your First Lineup
03:16 Picking the Right Dates (Avoiding Conflicts)
04:00 Four-Walling Explained
05:41 Choosing the Right Room Size & Capacity
21:05 Budgeting & Cost Reality
23:32 Advancing the Show (Run of Show, Expectations)
27:00 Promotion Strategy: Digital vs Physical
28:30 Why Flyers & Street Teams Still Work
35:53 Day-of-Show Execution & Delegation
41:26 Managing Optics, Growth & Scaling Up
50:10 Touring, Publishing & Long-Term Strategy