Electric Comebacks: VanMoof's CEO Eliott Wertheimer on How to Re-Market a Brand

Eliott Wertheimer is the co-CEO of VanMoof and LAVOIE, with a background in founding FuroSystems. He has worked as an EV Charging Technologies Consultant at Zebra Fuel. Eliott holds a Master's Degree in Innovation, Entrepreneurship, and Management from Imperial College London and a Master's Degree in Aerospace Engineering from the University of Bristol.

On The Menu:

1. Overcoming internal tensions at VanMoof through transparency, communication, and fostering teamwork.
2. Importance of business model innovation, aesthetics, and intuitive features in the e-bike industry.
3. Commitment to sustainability, including better supply chain practices and a future aim for net-zero carbon emissions.
4. Navigating the complexities of scaling hardware and software products efficiently.
5. Building a community through clear brand values and product excellence, especially in rebuilding trust.
6. Financial and brand damage from recalls, emphasizing the importance of preventive measures.

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