How to set up Google (UAC/GUAC) universal app install campaigns in 2023 using their AI

Looking to boost your app's visibility on Google Ads? Look no further! In this video, we'll show you how to run a killer Universal App Campaign (UAC) with a focus on installs. This is the ultimate guide to getting your app seen by the right people at the right time. Here's what's in store:

00:00 Introduction:
Get to know the host of the video and why they're the right person to guide you through UACs.
00:44 What are Universal App Campaigns (UAC)?
Learn what UACs are all about and how they can help you promote your app.
01:49 Where can you run UAC campaigns?
Discover the different places where your UAC can appear, including Google Search, YouTube, Google Play, and other apps on the Display Network for both Android and iOS.
02:07 Location setup on GUAC campaigns:
Make sure your campaign is hitting the right locations to get maximum impact.
05:16 Set up languages:
Choose the language options that will resonate best with your target audience.
06:46 set up dates
06:59 Data feed:
Get your UAC campaign up and running with the right data feed.
07:34 Budget and bidding:
Decide on the budget and bidding that's right for your campaign, including focuses like install volume, in-app action, and in-app action values.
12:45 Brief asset setup overview
14:39 Summary:
A quick rundown of what you learned in the video.
14:59 Next videos:
Check out more videos on app advertising and promotion.
Links:
Follow the links for extra resources and tips.
By the end of this video, you'll be a UAC pro, ready to get your app in front of the right people and make a real impact on Google Ads. So, what are you waiting for? Let's get started!

The Linkedin link   / viktor-banachin-digital-product-marketing  

The presentation link https://docs.google.com/presentation/...