Pay Per Callers Show - Interview with Todd Stearn, Aragon Advertising

Learn how Todd Stearn founded Aragon Advertising, a market leading Pay Per Call Network with deep roots in the industry.

SHOW NOTES:
With Pay Per Call, customers are ready to buy and have an immediate need.
The ability to create a custom marketplace for Buyers and Sellers.
Networks manage the entire back-end with Geographic Coverage and Time of Day Coverage.
Diversify your assets, stay on top of market trends and be prepared for unpredictable swings.
Seasonality affects a lot of Pay Per Call verticals.
Pay Per Call Campaigns are more white-hat, evergreen and long-term.
You can build a brand around Pay Per Call!
Managing Disputes: Talk things out and come up with constructive solutions to opportunities and threats.
Why Aragon Advertising: Industry background, operational experience, compliance standards, consistency in customer and client support and the people.
Pay Per Call is not for newbies! Networks are looking for dedicated, knowledgeable marketers.
Be ready to fail and don’t get discouraged.
Be patient, understand how much capital you need to invest and do your research!
Take the time to do a lot of research.
Understand how concurrency works (the number of calls that a campaign can accept at a single time).
Networks have the buyers and coverage you need to make the most out of your traffic.
Use your own call tracking platform to control the call routing for your campaigns.
Recommended verticals for new affiliates: Financial verticals like credit repair, debt relief, loans, mortgage, etc.
Recommended tech and tools: Lead to call automation tools like Drips.com and TeleDrip.com. Licensing out time to a Call Center on a per minute basis.
Collecting data and generating your own interface.
Your Pay Per Call data is an asset that you can monetize exponentially over time.
Get distractions out of the way immediately.
Outsource and delegate day-to-day tasks that are holding you back.
Book Recommendation - “Who: The A Method for Hiring by Geoff Smart and Randy Street”

QUESTIONS AND TIMESTAMPS:
00:45 - What was your first job?
01:40 - How did you get started with Performance Marketing?
02:55 - Why did you take the leap into PPCall? What's the story behind Aragon Advertising?
03:50 - What was the value you saw in PPCall? How did it become such a big part of your business?
05:45 - What were the early days of Aragon Advertising like?
06:40 - What were some of the painful lessons you learned?
07:30 - Do you see the same type of market volatility in Pay Per Call versus CPA?
10:47 - How do you and your business partner handle disputes or disagreements?
11:55 - What is the difference Aragon Advertising and other Pay Per Call Networks?
13:25 - What advice would you give to Affiliates just starting out in Pay Per Call?
14:53 - What is absolutely critical to get right in order to avoid wasting money / time?
15:47 - What is the biggest difference between Pay Per Call and CPA?
21:07 - What verticals are good for Newbies to start with?
22:43 - What are some of the tools and tech that you recommend?
23:26 - What are some ways affiliates can gain competitive advantage?
24:28 - How can a solo affiliate take their business to next level?
26:26 - What does the future hold for Aragon Advertising?
28:15 - How can people get ahold of you and Aragon Advertising?

FULL TRANSCRIPT:
https://www.paypercallers.com/threads...

----

Aragon Advertising is a performance marketing agency with global reach across all digital channels. By focusing on compliance, quality assurance, exclusive traffic, and pioneering technologies such as lead-to-call automation, Aragon continues to create partnerships with major US brands seeking high-value prospects for their business.
Website: https://www.Aragon-Advertising.com

----

Join PayPerCallers.com, the only forum exclusively dedicated to the Pay Per Call Community.
Website: https://www.PayPerCallers.com

----

Learn more about Ringba, the inbound call tracking and analytics platform inventing the future of inbound calls.
Website: https://www.Ringba.com

----