Скачать или смотреть Navigating Market Uncertainty and Digital Transformation in Fashion |

2025 is likely to be a time of reckoning for many brands and businesses in fashion, with shifting macro-forces driving market uncertainty and the need for rapid transformation. This in turn provides an opportunity for brands that move nimbly and adapt quickly, and that prioritise technological innovation across the value chain.

Join us on Wednesday, May 21 at 17:00 BST / 18:00 CET / 12:00 EDT for our next #BoFLive. In this session, BoF’s commercial features editorial director Sophie Soar will be joined by Lectra’s chief strategy and product officer Maximilien Abadie and founder of Rune and head of advisory at Beyond Luxury Group Andrea Pavon to discuss technological innovation driving change in the fashion industry — and the structural change and mindset shifts required to make it happen.

Maximilien Abadie, Chief Strategy and Product Officer, Lectra
Andra Pavon, Founder, Rune; Head of Advisory, Beyond Luxury Group
in conversation with Sophie Soar

This #BoFLIVE is brought to you in partnership with Lectra.

BoF may film video content and capture images from #BoFLive events. By participating in the events, you consent to being filmed and/or photographed for such purpose. If you do not wish to appear, please do not turn on your camera.

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ABOUT THE BUSINESS OF FASHION: The Business of Fashion is a next-generation fashion media company conceived for today’s global and hyper-connected world. Founded in 2007 by Imran Amed, BoF is known for its authoritative, agenda-setting point of view on the global fashion industry, and is an indispensable resource for fashion executives, creatives, students, and entrepreneurs in over 200 countries. It has been described as “The Economist of Fashion,” “A Daily Destination for Fashion’s Power Players”, and “The Industry Bible”, www.businessoffashion.com