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Rolex Is Closing Hundreds of Stores… Here’s Why

Is Rolex Collapsing? Are we witnessing the end of an era? Rolex just shocked the whole world and dealers don't know what to do. Let us explain. Fifty years. That's how long a jeweler in Stuttgart, Germany had sold Rolex watches. Then one day in 2025, Rolex terminated their authorization. No warning. No explanation. No chance to fix whatever was supposedly wrong. And that action killed this jeweler's company. And he's not alone. Across Germany, 40 authorized Rolex dealers are losing their licenses by the end of 2026.
In the United States, long-standing family jewelers, some who've sold Rolex since the seventies are getting terminated. The same thing is happening in Hong Kong. Rolex boutiques are pulling out of historically expensive retail streets. Are they going bankrupt?
The truth is way more complicated and today, we're breaking down exactly what's happening, why it's happening, and what it means for anyone trying to buy a Rolex in 2026 and beyond.