The Incredible Story Of Wendy's "Where's The Beef?"

In 1984, Wendy’s was trying to catch up to the two biggest fast food chains in the world… McDonald’s and Burger King. They wanted to make a commercial to show off how much more meat you got in a Wendy’s single vs their competitor's burgers to grow their sales, but what they ended up doing was much bigger than the dollars.

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Sources: https://docs.google.com/document/d/1u...

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