In this epic episode of Call The Damn Leads, Drewbie Wilson sits down with creative powerhouse Paul Pape, the self-proclaimed “Santa for Nerds,” to talk about how gaming principles can transform your business, boost creativity, and make entrepreneurship actually fun.
Paul spent two decades designing custom collectibles for clients like Disney, Universal, and Nickelodeon before founding Gamify Business, a coaching platform that helps creatives and entrepreneurs build stronger, more successful businesses—by turning their real-world goals into a live-action role-playing adventure.
🔥 Episode Highlights
🎮 Santa for Nerds: How Paul built a 20-year career creating custom collectibles for major brands and fans around the world.
⚔️ Gamify Your Business: The origin story of “Dungeons & Dragons: Business Edition” and how it helps creatives understand sales and entrepreneurship.
🧙♂️ Build Your Character Sheet: How to identify your strengths and weaknesses to create a balanced “party” (aka your business team).
💡 Sell Yourself, Not Your Stuff: Why storytelling and personal branding will always beat a hard sales pitch.
🪄 Speak the Language: How Paul translates complex business terms like ROI and CTA into gaming analogies that actually make sense for creatives.
👥 Find Your Party: Why you shouldn’t try to “solo” your business journey—and how to find teammates who fill your gaps.
🧩 Defeat Imposter Syndrome: Turning weaknesses into opportunities through playful, data-driven self-awareness.
💰 Speedrun Your Success: How to turn passion into profit by focusing on your “seed”—the unique twist that sets you apart.
🚀 Laser Focus for Creatives: Why it’s better to be a specialist sniper than a scattershot marketer when building your brand.
📘 Free Resource: Grab the first two chapters of The Creative Player’s Handbook to Business at GamifyBusiness.com.
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💡 Key Takeaways
1. Creatives Are Entrepreneurs
Whether you design art, write code, or sell products, creativity is the engine of innovation—and you can build a business that reflects that.
2. Sell the Story, Not the Stuff
People don’t buy products; they buy people. When you tell your story authentically, you make it easy for customers to connect and commit.
3. Build Your “Party” Wisely
You don’t need to be great at everything. Identify your weak spots and recruit others whose strengths complement yours.
4. Translate Business into Play
If words like ROI and KPI make your eyes glaze over, reframe them in language that fits you. Gamifying the process keeps you engaged and consistent.
5. Find Your Unique “Seed”
Your “seed” is the one thing that makes your creative work different from everyone else’s. Build your brand around that and success follows.
6. Focus Like a Sniper, Not a Shotgun
Don’t try to appeal to everyone. Target your ideal customers with precision and consistency—they’re the ones who will become your raving fans.
7. Speedrun the Process—But Follow the Map
Overnight success is a myth, but with strategy, consistency, and the right party members, you can level up faster than you think.
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💬 Connect with Paul Pape
🌐 Website: gamifybusiness.com
🎁 Free Download: The Creative Player’s Handbook to Business — First two chapters free when you sign up on the site.
🎨 Other Projects: paulpapedesigns.com
📺 YouTube: Paul Pape Designs
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🎯 Call to Action
Call The Damn Leads
"By sales professionals, for sales professionals - Tales of your wildest sales stories and tactics to succeed in your sales career across various industries."
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