What Is CUSTOMER CHURN and How Can You Avoid It?

Simply put, customer churn measures how many customers you’ve lost in a given period. Read our full guide here: https://www.custify.com/blog/customer...

If your churn rate is 3%, this means that each month, you’re losing 3% of your customers.

The other way to view churn is by looking at the revenue. Which means you’re measuring the money you lost in a given period.

And you’re losing money either because your customers left you or because they’ve downgraded their subscription.

The bottom line here is that churn is extremely important for SaaS businesses.

Because less churn means happier customers. Happier customers mean more revenue. In fact, an increase in customer retention of just 5% can create at least a 25% increase in profit.

📘 Avoidable churn costs businesses $136 billion a year.
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Scary, huh?
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Not anymore! Now you can learn how to avoid it, how to be proactive in your approach, and how to take your business through a transformative churn-reducing process that sees you to the top on every front that’s important.
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How?
⭐ We launched the BIG BOOK OF CHURN, written by Philipp Wolf based on his many years of experience as Custify CEO. Product Hunt link 👉https://lnkd.in/efqgWzj 🙌