Скачать или смотреть Why Descartes Chose ORRJO for Lead Generation

When Descartes partnered with ORRJO, the focus wasn’t just visibility, it was generating meaningful leads and enquiries.

Gary Rosier-Taylor explains how working with ORRJO helped turn content into a clear lead generation tool, supporting their wider sales and marketing efforts and delivering tangible results.

This is an honest breakdown of:

Why Descartes invested in external lead gen support

How content was aligned to commercial outcomes

What actually worked when it came to driving enquiries

If you’re a B2B business exploring lead generation but unsure whether content and video can deliver, this is a real-world example of what’s possible when it’s done properly.

👉 Looking to improve inbound leads?
👉 Want content that supports sales, not just awareness?
👉 Curious how other B2B companies approach lead gen?

This is the thinking behind it.