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http://www.luxuryrealestateunplugged.... http://www.jackcotton.com/ - Last week, Victoria Kennedy and I discussed your Luxury Real Estate social media strategy for these challenging times.

This week, we will examine the importance of emphasizing how, despite these uncertain times, the economy can actually work to the advantage of your buyers.

A Great Market

As Victoria notes, it is important to emphasize to your buyers and sellers that the economy can work to their advantage. In particular, it’s vital to tell them that a recession does not equate to a housing crisis. We’re actually seeing a great market, and buyers are getting incredible rates.

Examples like those are how you further augment your authority. You not only have to be knowledgeable about the current Luxury Real Estate landscape, but you also have to showcase that knowledge and expertise—whether it’s through a conversation, email, or social media.

Mortgage Rates

I recently spoke with an attorney about a property for sale in the millions and the attorney asked me if these rates had a big impact because affluent individuals often don't get mortgages—they pay with cash. I refuted and mentioned wealthy people do get mortgages. Additionally, you have to really evaluate not just mortgage rates, but opportunity costs as well because they are substantially below mortgage rates right now.

Luxury Real Estate/rare, beautiful properties are like gold that you can use, and it is a fantastic time to invest in them right now.

Until next time, make it a great week.