AI Expedition: East Asia

Remember the AI Expedition, our fellowship that enables selected executives and specialists at Axel Springer to explore the most recent AI innovations right where they first emerge, helping us to stay ahead of the curve?

Our AI fellows Olaf Gersemann, Head of Economics & Finance Department at WELT, and Pascal Roski, product owner of Content Analyzer at Sales Impact, just returned from their 12-week stint in East Asia with no less than 32 ideas for our business.

Their joint mission was to explore AI trends, concepts, and business models in Taiwan, Singapore, Japan, and South Korea that we can leverage for our products and processes.

Their key take-away? GenAI is about to revolutionize our media consumption – sometime soon reading content on your smartphone might already be a thing of the past. The media industry should therefore:

1️⃣ Focus on relevant content and trust as key differentiators

2️⃣ Train and upskill their teams to facilitate the GenAI transformation, thereby broadening their interdisciplinary skills

#ArtificialIntelligence #Asia #Technology #WELT #SalesImpact #ASAllstars #AxelSpringer