Скачать или смотреть Why Gen Z Might Never Own Anything

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In this video, we investigate how we quietly traded ownership for access—stream by stream, swipe by swipe—until our lives began running on monthly fees. We break down how the subscription model rewired consumer behavior, how dark UX patterns and psychological biases keep us locked in, and how even everyday essentials—from entertainment to clean water—are now behind paywalls.

But this isn’t just about money.
It’s about agency. Because in the name of convenience, we’re entering a world where almost everything is rented—from our tools to our time. And when you don’t own what you rely on, what do you actually control?

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