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As your list grows, you’ve got to continually nurture those subscribers with the right messages at the right time. Do that well, and your unsubscribes will be low. LEARN MORE: https://bit.ly/3LRkypy

The longer subscribers are on your list, the healthier your list is. New subscribers are more likely to opt-out early in the process, which is why it’s so crucial to engage and delight them early on and keep them coming back for more.

We measure unsubscribes using this formula: total unsubscribes within the first 30 Days ÷ by the total number of subscribers during those same 30 days.

Depending on your number, you may fall into the room for improvement, intermediate, or textpert bucket.

Here’s how one Postscript merchant is hooking and retaining customers for the long haul.

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